Lead Management
In simple words
Every enquiry from your website comes into Lead Management: Kitchen Remodel Estimator, Contact Us, Free Kitchen Design, Become a Dealer, and newsletter signups. Each enquiry becomes a record that your team can see and follow up, instead of an email that may be missed.
The problem it solves
You have already paid for these enquiries through advertising and SEO. If they arrive only as email in a shared inbox, two people reply to the same customer, or nobody replies at all. In kitchen sales, the supplier who replies first usually gets the appointment.
What happens without it
| If you do not have Lead Management | What it means for your business |
|---|---|
| Enquiries arrive only as email | Some enquiries are missed completely, and your advertising money is wasted |
| No owner for each enquiry | Some customers get two replies, others get none |
| Reply takes hours or a full day | The customer has already booked with another supplier |
| No separation by form type | Marketing cannot see which offer is working |
| Dealer applications mix with normal enquiries | New dealer opportunities wait for weeks |
| Newsletter signups are not collected properly | You have no ready customer list for offers and festive campaigns |
Time you save
| Task | The manual way | With Lead Management | You save |
|---|---|---|---|
| Sort today's enquiries | Read the shared inbox and check who replied — 30–45 min a day | Open the lists, already separated by form — 5 min | 25–40 min a day |
| First reply to a new enquiry | Hours, sometimes the next day | Minutes, starting with the newest | Hours faster, and more quotes |
| Avoid two people replying | Reply-all emails and hope | The lead list is shared by everyone | Avoids embarrassing double calls |
| Report enquiry numbers | Count emails in Excel — 1–2 hours a month | Read the lists, or open Reports | 1–2 hours a month |
| Check a dealer application | Find the mail and ask for missing details — 20 min | The submitted form already has the answers | 15 min per application |
| Build a mailing list | Copy addresses from emails — hours, with mistakes | Newsletter subscriber list | Hours per campaign |
If your website gets 50 enquiries a month, replying in minutes instead of hours usually brings several extra quotes every month. This is often the biggest single benefit in this section.
Your process, before and after
Enquiry → shared inbox → whoever notices it → maybe a reply → no record of what happened.
Enquiry → record in the correct list → followed up by a named person → converted into a quote. Marketing can also see how many enquiries each form is bringing.
Enquiries are submitted on your website and appear here automatically. They cannot be created by hand. That is the advantage: the record exists even if nobody was watching the inbox.
Who uses it
- Sales executives — follow up enquiries and convert them into quotes
- Marketing team — see which forms bring good enquiries
- Dealer or channel manager — handles Become a Dealer applications
When to use it
- A few times every day, while the customer is still interested
- Every week, to review which forms are working
- When a dealer application needs checking and assignment
What each part does for you
| Part of the screen | How it helps you |
|---|---|
| A separate list for each form | Each enquiry reaches the team that can convert it |
| Kitchen Remodel Estimator | Serious project enquiries with the requirement already described |
| Contact Us | General enquiries handled in a fixed time, not randomly |
| Free Kitchen Design | Design enquiries, which usually become higher value projects |
| Become a Dealer | New dealer and channel opportunities |
| Newsletter subscriptions | Your own customer list for offers and festive campaigns |
| Search, sort and pagination | Work by date or campaign without missing anyone |
| Delete subscriber | Remove customers who unsubscribe |
Step-by-step guide
See Lead Management.