Reports
2–4 hours saved every month
No more preparing marketing reports in Excel
In simple words
Reports shows two things in simple charts: how your website is performing, and how many enquiries it is bringing. This helps you decide where to spend your marketing money.
The problem it solves
Usually this information sits in two separate places: an analytics tool for traffic, and an Excel sheet for enquiries. Joining them is a monthly task, and by the time the report is ready, the month is over and the budget is already spent.
What happens without it
| If you do not have Reports | What it means for your business |
|---|---|
| Traffic and enquiry data are kept separately | Nobody can say which traffic actually brings enquiries |
| The monthly report is made by hand | 2–4 hours a month, and the report is already old |
| No trend view | You learn about seasonal patterns again every year |
| Channel performance is unknown | Money continues on channels that bring visits but no enquiries |
| An enquiry drop is noticed in the sales figures | You react two months late, after the quarter is lost |
| Sales capacity is planned by guess | Your team is free one week and overloaded the next |
Time you save
Manual way compared with the Console
Typical effort per reporting activity.
Manual way (spreadsheets, email, phone)With Kitchen365 Console
| Task | The manual way | With Reports | You save |
|---|---|---|---|
| Monthly marketing report | Export analytics, count enquiries, make charts — 2–4 hours | Open two pages and select the period — 5 min | 2–4 hours a month |
| Measure the effect of a campaign | Compare periods manually — 1–2 hours | Use the time range filter | 1–2 hours per campaign |
| Decide where to move the budget | Discussion based on opinion | Check top channels and leads by source | Better spending, with proof |
| Notice a fall in enquiries | You see it in sales, months later | Leads over time chart | Weeks earlier |
| Plan team capacity | Guess from last month | Enquiry trends by form type | Fewer idle and overloaded weeks |
| Explain marketing spend to management | Prepare a presentation | Show the reports | Hours per review |
Your process, before and after
✖ Before
A monthly report is prepared by hand, it shows what already happened, and it arrives after the decisions were taken.
✔ After
The same information is available on any day, for any period, to anyone who needs it. So you can change your spending while the quarter is still running.
Who uses it
- Marketing team — channel performance and campaign results
- Owner or business head — return on marketing spend
- Sales manager — expected enquiry volume for team planning
When to use it
- In your monthly marketing review
- Before and after a campaign, to see the difference
- When enquiry numbers change suddenly
- During budget planning
What each part does for you
| Part of the screen | How it helps you |
|---|---|
| Sessions, page views and users | Shows whether your audience is growing |
| Top pages | Shows which content customers actually read |
| Top channels | Shows where your visitors come from |
| Overall monthly trends | Shows seasonal patterns and long-term direction |
| Leads over time | Early view of your future business |
| Total leads and lead type data | Shows which forms bring the most enquiries |
| Leads by source | Shows which marketing brings enquiries, not just visits |
| Time range filter | Compare the same periods correctly |
Step-by-step guide
See Reports.